3 Holiday Marketing Ideas for Service-Based Businesses
If you're new to running a service-based business or just haven't quite hacked the holiday season yet, this one's for you. When I ran a jewelry company, the holidays were an important part of my yearly revenue. But when I first opened up my bookkeeping practice, I was at a loss for how to market my service-based business and make [...]
Stellar Solopreneurs: How Aby’s Upholstery Does Money
Custom upholstery adds amazing pop and custom flair to any space. This special skill is a great way to add to a space or refresh a furniture piece, and with the right money management techniques, it can also produce a thriving business. That's just what founder and CEO Abigail Figueroa-Vera has done through Aby’s Upholstery, the custom upholstery shop in [...]
Your Ultimate Small-Business Spending Decision Tree
As a small business owner, you have to make a lot of decisions. Most of them are pretty important. Your spending decisions are no different. Especially when you're getting started or working with a small budget, it's important to view your business spending decisions as investments. These investments influence the value you offer your customers, and the overall success of [...]
Three Tips for Successfully Hiring Your First Employee
Part of scaling up your business is getting the help you need, when you need it. For many businesses, there comes a point when the tasks that need to be done outstrip your capacity, but your time and expertise are incredibly valuable. This could be the perfect time to hire an employee or contractor. Here are my top three tips [...]
How Networking Exponentially Expanded My Small Business (and How it Can Help Yours Too!)
Business growth depends on marketing. It depends on growing your client base, so you can continue to scale your business to the size you want it. Do you know what my number one marketing strategy is? Yep - it's networking! Finding other small business owners to align yourself can be a wonderful thing for your business, and there are so [...]
Don’t Let Impostor Syndrome Fuel Overspending In Your Business
Here are three tips to help you curb overspending or impostor-syndrome-based emotional spending in your business: Create Financial Clarity Oftentimes, an unclear financial situation in your business can contribute to your feelings of impostor syndrome. Whether you're unclear on whether your business is actually profitable or accidentally underpaying yourself, financial murkiness can lead to several issues that leave you feeling [...]
Why You Don’t Need to “Spend Money to Make Money”
A big myth that many small business owners fall victim to is the idea that you need to "spend money to make money." This couldn't be further from the truth - there are many ways to be creative when starting a business that don't demand a huge amount of startup capital. Let's take a look at a few different ways [...]
How Overspending Can Affect Your Small Business
We tend to think of overspending as a personal issue. A scene from Confessions of a Shopaholic might come to mind when you read the word - we think of this behavior as relegated to emotionally-motivated shopping sprees. But the truth is, emotional spending, and the resulting overspending, can easily happen in our business finances too. What Does Overspending Look [...]
How Oversaving and Underearning Can Affect Your Business
Have you ever considered how your personal money behaviors affect your business? Oversaving and underearning can have drastic effects on your personal finances, but they can also affect your business. If you are a solopreneur or small business owner, it’s important to consider the ways these behaviors might transfer into how you interact with your business finances. Let’s take a [...]
Underearning and Oversaving: The Mindset Behind these Financial Habits
Are you saving too much money? Is your financial life bracketed by scarcity and insufficient funds? Do you identify as an oversaver or underearner? Then I invite you to take this post as an opportunity to explore your emotions and mindset which may be underlying these financial habits. This post is inspired by Barbara Stanny's excellent book, Secrets of Six [...]
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