Maximize Your Profits With Bookkeeping: How To Get the Valuable Info Your Financial Records Are Hiding

Your financial records hold the key to profitability in your business. Want to know how to find that key? Any time of year, but especially during tax season, this valuable insight is available to you. All you have to do is review your financial records.

Let’s take a look at the steps you need to take to get this information. Good bookkeeping practices can help you unlock profits!

Step 1: Review Your Financial Records

This is something you can do anytime of year, but it may be particularly easy to do during tax season, or at the end of the year when you’re reviewing. Take a look through your past financial records, with an eye to sales.

If you do not have your bookkeeping up to date, this is a good time to pause and get that done first! This will help you move through the rest of the process.

Specifically, it’s important to take a look at two things: which time of year and which offerings bring in the most revenue.

Step 2: Take Note of Time Cycles and Best Offerings

By studying your financial records with an eye to times of the year, you can learn a lot about how your business behaves over time. Whether your business is product- or service-based, it is likely subject to fluctuations. It’s likely that these fluctuations are seasonal, or else focused on specific events.

For example, let’s say you own a craft business that brings in the most revenue in the spring and early winter. If you look closely at your records and what you’re doing in your business throughout the year, you might realize these spikes in revenue come from particular sources. In a craft business, it might be that there are several public craft fairs you like to attend in the spring. In early winter, perhaps people buy your products as Christmas gifts. (For some advice specifically about craft fairs, please check out this post!)

By analyzing your financial records, it becomes more apparent to you what times of the year and what offerings bring in more revenue. This makes it easier to direct your energy towards maximizing your profits.

Step 3: Using this Info

Now that you’re clear on the products or services that bring you the most revenue, as well as the time of year, events, or other factors that effect this, it’s time to put this info into action. How can you re-create these conditions to bring in more revenue?

For example, perhaps you have one product that’s particularly popular – can you create variations of this product? Maybe it’s especially popular during summer – can you do extra promotions or bring in more stock? How can you expand here?

Ask yourself the questions above, and think about what results you’d like to achieve. Would you like more revenue? More sales of a certain offering? Or perhaps you’re just not clear about what’s working best in your business. Analyzing your financial records can help you figure this out.

Once you’re clear on what your goals are, and what offerings and times of year are the moneymakers in your business, you can put together a strategy based on your findings to create more profitability in your business.

Conclusion

To maximize your profits, focus your business’s energy towards your most profitable offerings and times of year. Reviewing your financial records will help you determine this information.

This is also one of many things a good bookkeeper can help you discern from your records, and something that I regularly do with my clients. If you’d like some support in this process, you are welcome to schedule a curiosity call with me.

How to Set Financial Goals for the Next Quarter

 

April marks 1/3 of the way through the second quarter of 2021. How are your goals doing? Whether you typically set goals for the whole year, or in twelve-week increments, taking some time to check in with your goals and set new, more relevant ones, is a good idea. 

What Do You Need to Succeed?

When setting any goals for your business, it’s important to consider what you need to succeed. If you’re at a point where you’re unsure about that, I suggest doing a business check-in first. If you’re working on the personal side of your finances, this process can easily be re-shaped to fit that, too. Feel like you’ve got a good picture of your current financial strengths and needs? You can go ahead with the goal-setting.

When setting a goal concerning your finances, here are a couple tips. First, set one goal, not a dozen. This will make it easier to manage and complete the goal. Second, identify the thing to do in your business finances that would make everything else easier or irrelevant. This advice is from the book, The One Thing – you can read my book review here. In a small business or personal finance context, this could look like setting up a money system, finding a good bookkeeper to work with on a regular basis, or building a money team. We’ll talk more about potential goals below, but the important thing is to set your sights on the thing that would make the biggest difference to you.

Create Good Habits

One potentially life-changing goal you could set for 2021 is to go through the year with good money habits. When I say “money habits,” I mean checking in with your finances on a weekly basis. The more aware you are of where you stand financially, the better. I’ve written about the stressful weight that feeling vague about numbers can create for business owners. If you look at your records every week, this won’t be an issue for you! In fact, you’ll be better able to make financial decisions, because you’ll be more aware of the information you need. If you need more ideas about what to look for during your weekly check-in, read my articles on knowing what your numbers are telling you and creating more revenue.

Prioritize Financial Self Care

I whole-heartedly believe that your finances are the key to self-care in your life. If you’re having trouble thinking of a goal to set in the realm of your finances, why not try prioritizing financial self care? That will look different for everybody, depending on your habits, values, and intentions. For more goal ideas in this realm, check out my article on simple ways to infuse for financial self care into your routine.

I hope these ideas have given you some thoughts on what the best goal is for you and your business. In my private work with clients, we do a lot to make sure they meet their goals. If this sounds like it might be helpful for you, you can reserve a space in my private coaching program, 4 Week Money Refresh, through April 30th!

 

☮

Angela

Image: Gift Habeshaw

How to Set Business Goals to Finish 2020 Strong

Here we are – the last quarter of the year! 2020 has been strange and challenging for many of us, but it is definitely not cancelled. Many small business owners have been hit hard financially this year. That means the need to pay attention to business finances is greater than ever. Below, I have some ideas for goals to set to finish out the year strong.

What Do You Need to Succeed?

When setting any goals for your business, it’s important to consider what you need to succeed. If you’re at a point where you’re unsure about that, I suggest doing a business check-in first. If you feel like you’ve got a good picture of your business’s current strengths and needs, you can go ahead with the goal-setting.

When setting a goal concerning your business financials, here are a couple tips. First, set one goal, not a dozen. This will make it easier to manage and complete the goal. Second, identify the thing to do in your business finances that would make everything else easier or irrelevant. This advice is from the book, The One Thing – you can read my book review here. In a small business context, this could look like setting up a money system, finding a good bookkeeper to work with on a regular basis, or building a money team. We’ll talk more about potential goals below, but the important thing is to set your sights on the thing that would make the biggest difference to your business.

Create Good Habits

One potentially life-changing goal you could set for your business in 2020 is to finish out the year with good money habits. When I say “money habits,” I mean checking in with your business finances on a weekly basis. The more aware you are of where you stand financially, the better. I’ve written about the stressful weight that feeling vague about numbers can create for business owners. If you look at your records every week, this won’t be an issue for you! In fact, you’ll be better able to make financial decisions in your business, because you’ll be more aware of the information you need. If you need more ideas about what to look for during your weekly check-in, read my articles on knowing what your numbers are telling you and creating more revenue.

Make a Plan

If your business is feeling the effects of the pandemic, perhaps your goal to finish out the year can be to create a financial resilience plan. The most important thing to do when creating a resilience plan is to first take stock of where you are. I recommend reading my article on finding financial clarity if you want some guidance here. Perhaps your resilience plan will include seeking small-business relief opportunities, or adapting your offerings to our continually changing conditions. For ideas on what to include in your plan, I’d recommend checking out the SBA’s resources on preparing your business for emergencies, and my free guide, Cash Flow Flow Reboot Guide: A Guide to Thriving in Uncertain Times.

Stay On Top of Your Books

If you received money from Paycheck Protection Program or other forms of small business support, it’s very important to stay on top of your record keeping this year. Especially if you’re applying for loan forgiveness, it’s important to keep your financials tidy. The SBA has specific stipulations about what they money can be spent on in order to qualify for forgiveness. Keeping your books in order will help you stay on top of where that money goes so you can qualify. I recommend consulting with a bookkeeper for assistance.

I hope these ideas have given you some thoughts on what the best goal to finish 2020 strong is for you and your business. In my private work with clients, we do a lot to make sure they meet their goals. If this sounds like it might be helpful for you, reach out and schedule a free discovery call.

☮

Angela

How To Focus Your Offerings to Create More Revenue

Many businesses are multi-faceted. Diversifying is a good thing, so many business owners have a large network of different offerings. Because of this, it can sometimes be difficult to know what offerings to focus energy into. Today, I’d like to introduce a way to analyze your business and figure out where to focus.

It’s About Time

By studying your financial records with an eye to times of the year, you can learn a lot about how your business behaves over time. Whether your business is product- or service-based, it is likely subject to fluctuations. It’s likely that these fluctuations are seasonal, or else focused on specific events. For example, let’s say you own a craft business that brings in the most revenue in the spring and early winter. If you look closely at your records and what you’re doing in your business throughout the year, you might realize these spikes in revenue come from particular sources. In a craft business, it might be that there are several public craft fairs you like to attend in the spring. In early winter, perhaps people buy your products as Christmas gifts. (For some advice specifically about craft fairs, please check out this post!) By analyzing time cycles in your business, it becomes more apparent to you what times of the year and what offerings bring in more revenue. This makes it easier to direct your focus in your business.

Using This Info

Once you’re able to analyze your records from this perspective, you need to figure out how to use the information you find. Focusing on the products or services that bring you the most revenue, as well as the time of year, events, or other factors that effect this, is an important way to discern this info. How can you re-create these conditions to bring in more revenue? For example, perhaps you have one product that’s particularly popular around summertime – can you create variations of this product? How can you expand here?

In our current situation, many people have had to adapt their offerings. Perhaps you’ve had to do this in your business as well. If so, it could be great to conduct this type of review over your financial records of the last several months, since shelter in place began. Ask yourself the questions above, and think about what results you’d like to achieve. Would you like more revenue? More sales of a certain offering? Or perhaps you’re just not clear about what’s working best in your business. Analyzing time cycles can help you figure this out.

This is one of many things a good bookkeeper can help you discern from your records, and something that I regularly do with my clients. If you’d like some support in this process, please think about scheduling a curiosity call with me. I also recommend reading my free e-book, the Cash Flow Reboot Guide, for ideas and strategies to adapt your business to the ongoing pandemic conditions. 

☮

Angela

Image by Nicole Geri

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